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The increasing visibility of tech firms at the parade comes as U.S. Loud, raucous, and irreverent, the rainbow-hued, late-June extravaganza that is the San Francisco Pride Parade &. "Tech companies need to be at Pride simply to be in the game," she said. San Francisco Pride Celebration & Parade. The HRC awarded Apple a perfect score on its corporate equality index, which rates American workplaces on LGBT equality.Įllen Leanse, a former Google and Apple senior employee, said the Pride festival is a "high-visibility place" for these tech firms to compete for talent. "It's a dog whistle to their consumer base that these tech firms are cool, with it, and progressive," said Fred Sainz, vice president of communications and marketing at the Human Rights Campaign. Hundreds of employees showed up at this year's parade. "Apple believes equality and diversity make us stronger, and we're proud to support our employees and their friends and families in this weekend's celebration," Apple spokeswoman Michaela Wilkinson said.įellow tech firms Google Inc and Facebook also spent several days planning their festival debuts. Company employees also handed out iTunes gift cards to bystanders. To help attendees navigate the packed event, the company set up a dedicated LGBT station on iTunes Radio and featured several apps on its App Store, including the Find My Friends app. Pride in San Francisco is the largest LGBT pride festival in the world.The festival takes place on Sunday mornings.is usually headed west along San Francisco’s Market Street from 2nd to 8th streets, starting roughly 10:30 a.m. This year, organizers anticipate that over 3 million people will attend World Pride events in New York an. In an unusual step for the sometimes secretive Apple, the company has spoken out about its support for the Pride festival. The Pride flag, designed by Gilbert Baker, first flew in San Francisco in 1978. The company recently came out against an Arizona bill that would permit businesses to refuse service on religious grounds, a measure that critics said could allow discrimination against gay people. The San Francisco event was one of many Gay Pride parades held across the United States on Sunday.Īpple Chief Executive Tim Cook made a surprise appearance at the San Francisco event to greet employees and their families early in the morning, but did not march in the parade himself.Īpple has a long history of supporting the lesbian, gay, bisexual and transgender (LGBT) community. This year's turnout was largest in the company's history, several Apple employees told Reuters. Thousands of Apple employees donned specially designed T shirts at the festival and marched in unison. With heavy hearts, we have decided not to go forward with the Parade and Celebration in 2020.Apple Inc, Facebook Inc and other prominent Silicon Valley technology companies flew the flag for gay rights at the San Francisco Pride Festival on Sunday as they sought to boost morale among employees and reflect a corporate culture of diversity. “Well before the first shelter-in-place order, our team began to balance our excitement for Pride 50 and evaluate possible alternatives. “Since the coronavirus first emerged, we have held out hope that the situation would shift and we would be able to gather later this year. “This was not a decision we arrived at lightly,” Executive Director Fred Lopez said in the letter. “Uncertainty surrounding the COVID-19 pandemic has intensified in recent weeks, and the organization has concluded that the risks to public health of a large-scale gathering such as Pride preclude this year’s production of the annual event,” the Board of Directors of San Francisco Pride wrote in an open letter this week announcing the cancellation. In general, this route runs west from San Francisco’s Market Street along Steuart Street, then back down to 8th Street around 1pm. There is a festival on Sunday morning under the theme of the Festival. We still need to learn the right lessons from America's disastrous COVID responseįor the first time since its inception, San Francisco announced its famed gay pride parade and festivities, held on June 27 and 28, will be canceled this year due to the coronavirus pandemic. Apby Aviv San Francisco Pride is an annual celebration of gay, lesbian, bisexual, and trans people.
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